For Accounting & Bookkeeping
Wave Apps: A completely free solution that includes accounting, invoicing, payroll, and much more.
QuickBooks: An all-inclusive accounting software that has packages designed specifically for the use of small businesses and contractors.
FreshBooks: A comprehensive accounting solution made to suit service-based small businesses.
Xero: A robust software that is hosted in the cloud, needing no downloads or installations that take up space.
For Building a Website
Squarespace: A comprehensive website-building solution that makes it super easy to create a stunning, professional-looking website for your small business.
WordPress: Thousands of free and premium themes available to create your small business’ website or blog up and running in no time.
Wix: A drag-and-drop web building tool that lets you select from thousands of themes and customize individual pages.
Online Payment Tools
PayPal: PayPal handles processing, security, and mobile compatibility, letting you accept credit cards and PayPal payments on your online store.
Square: Create an e-commerce store easily through Square, which lets you accept online payments or use the app with 3rd party web platforms.
Shopify: Shopify lets you build your entire online store on it, and will take care of everything from marketing to payments and shipping.
Amazon Payments: Make checkout much easier and faster for your customers by integrating Amazon accounts and checkout.
HubSpot: Get to choose from CRM, sales, or a complete marketing software to help you automate your marketing process easily.
Marketo: An end-to-end marketing solution that covers everything from lead management and consumer marketing to things like email and customer base marketing.
Hatchbuck: A comprehensive small business marketing tool and CRM solution that helps you plan, automate as well as monitor marketing activities.
InfusionSoft: An inclusive sales and marketing automation software that handles lead capture and conversion along with some CRM tasks.
For Email Marketing
MailChimp: A fully customizable email campaign and automation software that integrates seamlessly with e-commerce solutions such as Shopify.
Campaign Monitor: A software with simple drag-and-drop functioning that lets you design unique, memorable and engaging email marketing campaigns.
AWeber: A software at the forefront of email automation, this platform offers powerful integrations with websites like PayPal and WordPress, boasting A+ customer support.
Constant Contact: With customizable drag-and-drop templates, powerful automation, and real-time reporting, make it easy to see success in your business.